Case Study #5

Educational course for HCPs in Lung Cancer

12 month educational course for 150 oncologists, 25 oncologists with advanced educational activities

Participants
received
individual e-mails
with unique
credentials
to register to
OncoConnect

Participants join
the webinar. The
lecture includes
online pollings
and Meeting
Board
capabilities

Participants who
did not attend
the webinar
listen offline

Materials
provided on
the platform
The possibility
to
communicate
with speakers
and ask
additional questions

Scoring
system for each activity
Knowledge check

Theme:
engage-gather
insights

Read and
discuss the
article
Use Meeting
Board to collect
insights

The combination
of webinars,
offline lectures
and additional
learning
capabilities to
help learn TA

12 month
24 lectures
50 polls on
the platform
additional
educational
materials

Challenge

Effectively engaging HCPs in a digital environment presents with unique challenges, namely Zoom fatigue

Other challenges frequently associated with teleconference communication include limited participant availability and disruptive audio/video glitches

Key objectives

Provide best in class education in the area of Lung Cancer
Create easy-to-use learning tool HCPs could access from any device
Collect insights from oncologists to improve the education in the future

Agenda

4 Sessions; 175 oncologists

Session 1 (1 hour)

Online lecture: the platform offers webinars capabilities, online polling and chats

Session 2 (7 days)

Offline lecture, quiz and discussion forum: participants have access to recorded lecture, can share their opinions and check the knowledge in quiz session

Session 3 (1 hour)

Workshop on clinical case discussion. Interactive discussion using the combined functions of Whiteboards, online polls and Video chat

Session 4

Participants have access to E-Library with publications, lectures and other educational materials

What influenced the decision?

Secure legal
and compliance
regulations
Combinations
of discussion forum
with webinar capabilities
Possibility to run
polls/surveys
Possibility for experts to learn online using different interactive capabilities of the platform

Results

100%
participation
All participants continued to participate in subsequent discussions within 1 year of the initial engagement
200%
higher level of engagement
HCPs valued the combination of synchronous and asynchronous format which gives them more learning possibilities
89%
Net Promoter Score to use the platform
Advisors and client
appreciated ease of use
and efficiency