Case Study #1

NSCLC Virtual Advisory Board with Global Oncologists

Key objectives

A Medical Affairs team within a leading pharmaceutical company had 3 primary objectives:

Identify unmet need patient populations in NSCLC, stage IV
Explore current evidence and data gaps related to the
treatment of this patient population
Create the Whitepaper ready to be published for current
standard of care and evidence generation needs

Agenda

4 Sessions; 10 Global and US advisors

Session 1 (5 days)

Discussion Forum: advisors provided feedback about current treatment practice, unmet medical need and current clinical evidence in NSCLC, stage IV

Session 2 (2 days)

Provide with their feedback on new data published (Annotation of article)

Session 3 (3 hours)

Video conference using Brainstorming Platform capability: Meeting Board

Session 4 (10 days)

Advisors worked together on White Paper using the platform create the document in online collaborative features

What influenced the decision?

Secure legal
and compliance
regulations
Combinations
of discussion forum
with video call
Ability to run
polls/surveys
Ability for advisors to simultaneously
review and share
publications

Results

100%
advisor participation
All advisors provided robust feedback and continued to participate in subsequent discussions within 1 year
of the initial engagement
200%
higher level of insights
Feedback received from KOLs was more thoughtful and detailed
91%
Net Promoter Score to use the platform
Advisors and client
appreciated ease of use
and efficiency