Case Study #3
Virtual Advisory Board for Payers and HEOR KOLs
International Market Access best use case scenarios
- Virtual advisory board for payers and HEOR KOLs
- Review of HEOR data and value proposition material
- Review and validation of pricing strategy and methodology
Key objectives
![insights](https://assets-global.website-files.com/60f7cd72fe69a2ab734263c1/613c9b7dd839664bab0108ce_insights.svg)
Gather feedback on pricing strategy for a new product
![idea](https://assets-global.website-files.com/60f7cd72fe69a2ab734263c1/613e0951ff64795d8b8b713c_insight.svg)
Collect insights from payers regarding the potential challenges
![graph](https://assets-global.website-files.com/60f7cd72fe69a2ab734263c1/60f9e9545c6cf9cfaf1732da_Group%2084.svg)
Review the pricing methodology
Challenge
Effectively engaging stakeholders in a post-COVID environment presents with unique challenges, namely Zoom fatigue
Other challenges frequently associated with teleconference communication include limited participant availability, coordinating across varying zones,
and disruptive audio/visual glitches
Agenda
2 Sessions, 10 Advisors
01
Session 1 (7 days)
Discussion Forum: Advisors provided feedback regarding pricing strategy and insights about potential challenges
02
Session 2 (2 days)
Provide feedback on pricing methodology using platform annotation features
What influenced the decision?
![security](https://assets-global.website-files.com/60f7cd72fe69a2ab734263c1/60fa9ad7d3d38e17ed164f49_Frame%2023.svg)
Secure legal and compliance regulations
![discussion forum and video call](https://assets-global.website-files.com/60f7cd72fe69a2ab734263c1/60fa9b0a1f60eb6d448d06c0_square-chat-1(24x24)%403x%201.svg)
Combination
of Discussion Forum
and Video Call
![discussion](https://assets-global.website-files.com/60f7cd72fe69a2ab734263c1/60fa9b27763194a4393f83c2_Frame%2024.svg)
Ability for advisors to simultaneously review and share comments on publications
![pie chart](https://assets-global.website-files.com/60f7cd72fe69a2ab734263c1/60faabfab70d9298f2744ad0_Frame%2025.svg)
Ability to run polls&surveys