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Case Study #7

Educational Program for HCPs in Prostate Cancer

5 months Online + F2F Educational Program for 40 oncologists

Agenda

Challenge

We still have to face restrictions due to the COVID-19 pandemic in some parts of the world within a very changing global environment. In this sense, the need for a versatile interaction model that could be tailored to current contexts and, in turn, allows the participation of those excluded regions becomes evident.

Overview

The treatment of Prostate Cancer is a very challenging area for the Oncologists and the competitive landscape for all Pharma Companies working in this market.

Approach

Find a digital solution that complements face-to-face meetings to achieve high-quality, interactive, multichannel training. This way, the learning process is facilitated and discussions are improved while maintaining interaction with the HCPs for longer. Consequently, the “new normal” looks like a hybrid model.

Key objectives

  • Provide best in class education in the area of Prostate Cancer
  • Update attendees on prostate cancer care advances with a multidisciplinary focus
  • Mentor attendees on precision medicine and individualized care in mCRPC

Results

  • 100%
    participation

    All participants joined the discussion and lectures

  • 50%
    less costs

    The cost of holding such an event has been halved

  • 60%
    higher level of engagement

    The efficiency of the discussion has increased significantly

Conclusion

MphaR Virtual Platform for Scientific Events represents the reliable, compliant and effective solution to run different scientific event in digital format.

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