Case Study #3
Virtual Advisory Board for Payers and HEOR KOLs
International Market Access best use case scenarios
- Virtual advisory board for payers and HEOR KOLs
- Review of HEOR data and value proposition material
- Review and validation of pricing strategy and methodology
Key objectives
Gather feedback on pricing strategy for a new product
Collect insights from payers regarding the potential challenges
Review the pricing methodology
Challenge
Effectively engaging stakeholders in a post-COVID environment presents with unique challenges, namely Zoom fatigue
Other challenges frequently associated with teleconference communication include limited participant availability, coordinating across varying zones,
and disruptive audio/visual glitches
Agenda
2 Sessions, 10 Advisors
01
Session 1 (7 days)
Discussion Forum: Advisors provided feedback regarding pricing strategy and insights about potential challenges
02
Session 2 (2 days)
Provide feedback on pricing methodology using platform annotation features
What influenced the decision?
Secure legal and compliance regulations
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Combination
of Discussion Forum
and Video Call
Ability for advisors to simultaneously review and share comments on publications
Ability to run polls&surveys
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