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Case Study #3

Virtual Advisory Board for Payers and HEOR KOLs

International Market Access best use case scenarios

  • Virtual advisory board for payers and HEOR KOLs
  • Review of HEOR data and value proposition material
  • Review and validation of pricing strategy and methodology

Key objectives

  • insights
    Gather feedback on pricing strategy for a new product
  • idea
    Collect insights from payers regarding the potential challenges
  • graph
    Review the pricing methodology

Challenge

Effectively engaging stakeholders in a post-COVID environment presents with unique challenges, namely Zoom fatigue

Other challenges frequently associated with teleconference communication include limited participant availability, coordinating across varying zones,
and disruptive audio/visual glitches

Agenda

2 Sessions, 10 Advisors
01
Session 1 (7 days)
Discussion Forum: Advisors provided feedback
regarding pricing strategy and insights about
potential challenges
02
Session 2 (2 days)
Provide feedback on pricing methodology using
platform annotation features

What influenced the decision?

  • security
    Secure legal and compliance regulations
  • discussion forum and video call
    Combination
    of Discussion Forum
    and Video Call
  • discussion
    Ability for advisors to simultaneously review and share comments on publications
  • pie chart
    Ability to run polls&surveys

Results

  • 100%
    advisor participation

    All advisers provided robust feedback

  • 150%
    advisor participation

    Feedback received from advisors was more thoughtful and detailed

  • 90%
    Net Promoted Score to use the platform

    Advisors and clients appreciated ease of use and efficiency

Ready to get started?